Transistorized

Lookalikes

Dear Sir,

I was on the Argos website the other day, and noticed a startling similarity between the new Argos logo, and the Complico logo from The Peter Serafinowicz Show.

Complico

Argos

Could they by any chance be related?

Yours,
John Hoare

P.S. God, it’s shit.

(With apologies to @divaschematic.)

My word, that is a shit logo.

Worst thing is, I *think* I can see the logic they’re going for – they want to give off the impression that their goods are dirt-cheap, in these “difficult economic times”. Maybe it’ll work for them, I don’t know.

It *is* horrible, though. And the swoosh is so ridiculously overused in logos these days it’s not even funny.

A more positive write-up than I would have given it, but interesting nonetheless:

http://www.underconsideration.com/brandnew/archives/facing_another_smile.php

I hugely recommend Brand New, by the way. An excellent site.